automattic

  • The City That Never Finishes

    The City That Never Finishes

    In the center of Paris, at her beating heart, burns a furnace of fire and flame. A white-hot mass with a gravitational pull on those susceptible to her charm. This magnetic force draws you in, warms your soul, and if you are lucky enough to surrender to it, you become one with her. And when…

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  • High Tech, Low Touch

    High Tech, Low Touch

    A journey through San Francisco’s transportation layers—from legacy taxis to runaway Waymos—and what it reveals about empathy, experience, and the systems we’re building

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  • Start Here

    Start Here

    Welcome to the official website of Jesse Friedman—the innovator, not that Jesse Friedman. For over 26 years, I’ve been a contributing citizen of the internet: inventor, innovator, author, speaker, and writer. I’ve had a lot to say over the years, but I’ve never done a proper exercise to clearly define what I want this blog…

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