I am very proud to announce that Derek Smart and I will be presenting ARC at the AI World’s Fair in San Francisco.

Woven In: Building AI Around the Human Work It Should Not Replace

Speakers: Jesse Friedman & Derek Smart

Talk: How Automattic separated human-authored judgment from AI-inferred context and built ARC around the people it was never meant to replace.

ARC is a real-time sales narrative system where human judgment, taste, and emotional intelligence are anchored in the content people already create — while AI infers context and assembles the experience around it. Derek Smart and Jesse Friedman will share a practical diagnostic for building AI tools your colleagues will champion, not fear.