Welcome to a multi-part series that I will be writing on the importance of owning your content, your audience, and of course your influence. Creators, like you, utilize platforms like Facebook, TikTok, Instagram, and Twitter, but do you really own your content?
How do you connect with your audience if TikTok decides to shadow ban you? What do you do if Facebook puts your traffic behind an advertising paywall? What if twitter’s algorithms stop showing your content in your follower’s feeds?
What’s your backup?
The answer is the open web. In this series, we will discuss the importance of the open web, and how you can own a piece of it to maintain your influence outside the walls of those social media giants.