I travel a lot since I joined Automattic (it’s awesome by the way, and we’re hiring), and with traveling comes a lot of remembered wifi networks. Today for example I am on the MBTA train heading […]
I love going to the movies! I don’t even have a problem going on my own. I’m just getting frustrated paying outrageous movie theater ticket prices, but I have an idea! Why are tickets so […]
At the beginning of every road trip for the last ten years I have taken the same 5 mile / 15 min trip from my house to the highway. I don’t like to fumble with […]
Yesterday I had the opportunity to test the strength of my marriage by visiting Ikea for the 5th time in the last year. In actuality my wife, son and I had a good time and […]
I gave a talk at WordCamp Boston 2015 on providing a better overall experience for users by starting from the ground up.
Today at Starbucks I had an interesting conversation with a guy who says he “works in marketing”. Guy: “Hey, you look smart. Do you know anything about MailChimp?” Me: “Yeah a bit…” Guy: “Do you […]
For me personally, marketing emails have to be super relevant or I’m off to click the sacred “unsubscribe” button. Movie Tickets (a service I rarely use) sent me an email today and the data they […]
I was signing up for a rewards card today and a required question was gender. I’m not sure why a local fastish food restaurant needs to know my gender to grant me a loyalty card, […]
In the scenario below Genmega isn’t worried about conversion, they already have my fees. But they should be worried about my security. Your interface should always have clear understandable calls-to-action. calls-to-actions should always set explicit […]
There’s something about restaurant websites that get under my skin. It’s mostly because there are so many mediocre tools out there that help restaurant owners bloat their websites and make them terrible to use. This […]
Usually emails like this never grab my attention. This one did. The lack of marketing collateral, imagery, and unnecessary graphics made this letter look sincere rather than canned. That being said I still didn’t take […]
This post is a prologue to a bigger article but I wanted it make a quick point and hopefully get some feedback. Your homepage is everywhere and it is nowhere If visitors never see your […]
Does Amazon’s newish blue header ever make you think you’re in incognito mode? It keeps worrying me that what I’m browsing is some how something that I shouldn’t be looking at in the family room.
I hope at this point it’s abundantly clear Google doesn’t care about increasing your site traffic. They care about answering a query, and doing it as accurately and as fast as possible. I remember back […]
I frequently become emotionally connected to my work as I’m crafting it, a practice I’m trying to eliminate. It’s actually quite amazing how I see myself in my work, and when I don’t like something […]