In an effort to get healthy I find myself naturally spending time at Whole Foods. I have yet to use their “shop for you service” but I do notice more and more bags awaiting pickup from online made sales when I checkout. I have also noticed expanded use of the Whole Foods app by in-store-patrons, probably after coupons or sales, a worthy endeavor when shopping at Whole Paycheck Food. I looked into it a bit and learned that Whole Foods also offers a delivery food service, which got me thinking. I didn’t know about this service, and I was left a little disappointed that they aren’t better utilizing the infrastructure they already have in place. Getting your inventory into an online ordering platform is probably the biggest hurdle here and it’s already done.