I find it amazing that the experience I have on the weather.com website is so much worse than their app. Even watching their Weather Channel station on the tv is so much better than the website. There is 1 thing that is hurting the entire design, layout, content architecture and overall experience of weather.com. It’s that they are forcing content I’m not interested in, in my face. Fix that one problem and you will have a website you can start to feel proud of.

Weather.com

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Weather.com App

weather-app-1 weather-app-2 weather-app-3 weather-app-4

Weather Channel (tv)

The Weather.com App has ads, has additional features, and content that I’m not really that interested in. However, the most important things are there, and it is a very simple and clean experience.

Instead of commenting on this post, come chat with me on Twitter.

http://t.co/EIp73Il4Hn can learn a thing or 2 about crafting better experiences from their own @weatherchannel app. http://t.co/H0oBHp4Bs0

— Jesse Friedman (@professor) February 3, 2015

Jesse Friedman has been building websites for 18 years, and exclusively with WordPress since 2006. Since then Jesse has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps. Jesse has spoken at tech conferences around the world including SXSW, HOW, Future events and many more. Jesse has consulted for a wide array of companies from small agencies to multi-billion dollar international companies. Today Jesse is a proud team member of Jetpack at Automattic, where he spends his time growth hacking and building strategic partnerships.

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