Verizon residential services has a notoriously abysmal billing system. It’s so complicated that when speaking to customer service reps on the phone you get the feeling that they don’t even understand how to read your bill.

Verizon’s solution: Create a library of educational videos that can be pieced together to create personalized videos to help explain your bill and any recent changes that may have occurred.





Aside from the fact that this plan is too convoluted to even work, the videos themselves don’t even play.

Verizon, please just invest whatever amount of money it takes to create a new and easy to use billing system. The money will be made back 10 fold when you can reduce customer service calls, get paid faster, and no longer need to support personalized billing video libraries.

Jesse Friedman has been building websites for 20 years, and exclusively with WordPress since 2006. Jesse has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps.

Jesse has spoken at tech conferences around the world including SXSW, HOW, Future events and many more; and has consulted for a wide array of companies from small agencies to multi-billion dollar international companies.

Today Jesse is a proud team member of Jetpack at Automattic, where he spends his time working on partnership and marketing strategies.

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