“This opens up a completely new field of biometric insight related to applications, experiences, entertainment and more. We’ll be able to provide levels of biometric awareness to our applications, our developers and our friends. This enables powerful levels of emotional acuity and intervention, and it will affect everything we do, from entertainment to general consumption to dating. I refer to this as biometric marketing or emotional marketing.”

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Jesse Friedman has been building websites for 18 years, and exclusively with WordPress since 2006. Since then Jesse has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps. Jesse has spoken at tech conferences around the world including SXSW, HOW, Future events and many more. Jesse has consulted for a wide array of companies from small agencies to multi-billion dollar international companies. Today Jesse is a proud team member of Jetpack at Automattic, where he spends his time growth hacking and building strategic partnerships.

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