My Dad used to tell me to turn down my stereo all the time. It only made me want to turn it up!

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I understand why you have these messages, you’re trying to show you care. The problem is you’re trying too hard. Why not let me permanently dismiss this message, it doesn’t ever stop me from raising the volume, it just delays and frustrates me.

Jesse Friedman has been building websites for 18 years, and exclusively with WordPress since 2006. Since then Jesse has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps. Jesse has spoken at tech conferences around the world including SXSW, HOW, Future events and many more. Jesse has consulted for a wide array of companies from small agencies to multi-billion dollar international companies. Today Jesse is a proud team member of Jetpack at Automattic, where he spends his time growth hacking and building strategic partnerships.

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