One of the more aggravating issues with filling out a form is submitting correct data types. Zip codes need to be 5 digits. A phone number field needs 9 digits but it can be 10 (if you add the country code), plus some people add spaces, periods or hyphens in the numbers. Email addresses have to have at least 1 @ and 1 . and the list goes on.

Don’t penalize your users

You don’t want to add too many helper notifications upfront because you can unnecessarily complicate a form. You also don’t want to load a form up with error messages when a user doesn’t complete the task correctly.


Users care about their data, giving it up is about trust and starts a bond of loyalty

You should also take special care to remember the user is voluntarily giving you this information. Don’t require them to do extra work in formatting the data the way you want it, or the way your CRM requires it. Instead your web developer should do that work for you, allowing your users to proceed through a form quickly.

If they do mess up, help them along

If your users make a mistake in your web form, don’t present them with a list of errors, and definitely don’t refresh the page. Instead do what does and create a helper window. Now the user is presented with a very quick solution, and they are not disrupted or diverted from the end goal. In fact, this process gives the user more of a sense of continuing down the same path, rather than making them take a step back. Progress is key.

Jesse Friedman has been building websites for 20 years, and exclusively with WordPress since 2006. Jesse has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps.

Jesse has spoken at tech conferences around the world including SXSW, HOW, Future events and many more; and has consulted for a wide array of companies from small agencies to multi-billion dollar international companies.

Today Jesse is a proud team member of Jetpack at Automattic, where he spends his time working on partnership and marketing strategies.

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