Official website of Jesse Friedman
  • Home
  • Articles
  • About Jesse Friedman
  • Inventor
  • Innovator
  • Speaker
  • Author
  • Writer
  • Contact Jesse Friedman
  • Home
  • Articles
  • Real-Time Site Personalization fix for Infinite Crisis

Real-Time Site Personalization fix for Infinite Crisis

on March 27, 2014

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Reddit
  • Pinterest

Infinite Crisis looks like an amazing game. The trailer is really impressive (check it out below), I watched the whole thing, and immediately decided to sign up.

When I arrived at infinitecrisis.com it all seemed so simple. All I had to do was fill out this form, and I can start playing. In step 1 seen below it actually just seemed like the game was all online. It’s not till later that I realize downloading software is a requirement.

Step 1
Step 1

After choosing a username, and giving up a lot of personal information I move on to step 2, seen below. An email confirmation is required. Now switching to my email and then back again, I notice a very tiny button that says “download game”.

Step 2
Step 2

Ok, now I’ve confirmed my email, and I’m ready to start playing. Wait! I can’t play, because I use a Mac. Right? Or maybe there is a way to play with a Mac. Check out Step 3. It says “Recommended System Requirements”, does that mean the game plays better on a PC or that a PC is required?

Step 3
Step 3

Now I’m confused…

I head over to support, which is a joke, and there’s nothing there to help me.

Fine, I decide to accept that I can’t play this game because I don’t have a PC. So now I’m really excited about something that I can’t use, and I’ve wasted my time.

What could they have done better?

Well, other than creating a game that I actually get to play. You could tell me that I can’t play it, right up front. It is so easy to detect why kind of computer I am using. How about a simple message that says:

Currently we don’t support game play on a Mac computer. Feel free to sign up and we’ll notify you if this ever changes.

This is a perfect example of real-time site personalization that we can all start doing today. There is no excuse for poor experiences like this one. Fix it and keep your users happy.

Related

personalization real-time real-time site personalization
Previous 5 Lessons in Leadership from Frank Underwood Next Advocate for the experience not your design

0 Comments for “Real-Time Site Personalization fix for Infinite Crisis”

Leave a Reply Cancel reply

Your email address will not be published.

Subscribe to Jesse.blog, just the good stuff, no spam. Ever.

Join 3,724 other subscribers

Follow @professor

Jesse Friedman

1643 Warwick Ave
Suite 122
Warwick, RI 02889

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy
Connect
  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
Details
  • About
  • Contact
  • Terms and Conditions
  • Privacy Policy
Jesse Friedman
  • Home
  • Inventor
  • Innovator
  • Speaker
 
  • Author
  • Writer
  • Articles
  • Other Jesse Friedman’s
Menu
  • Home
  • Articles
  • About Jesse Friedman
  • Inventor
  • Innovator
  • Speaker
  • Author
  • Writer
  • Contact Jesse Friedman