I did some searching for portable air conditioners and found myself on HomeDepot.com. Later I was viewing something on YouTube and this ad came up.

Screen Shot 2015-05-25 at 4.28.35 PM

I personally don’t prefer ads that follow me, but I understand their value and was actually impressed with this video ad. You can tell that Home Depot is programmatically inserting imagery and voice over based on what you are currently shopping for, but that’s the most impressive part.

Kudos to the marketing and development team working on this.

Jesse Friedman has been building websites for 18 years, and exclusively with WordPress since 2006. Since then Jesse has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps. Jesse has spoken at tech conferences around the world including SXSW, HOW, Future events and many more. Jesse has consulted for a wide array of companies from small agencies to multi-billion dollar international companies. Today Jesse is a proud team member of Jetpack at Automattic, where he spends his time growth hacking and building strategic partnerships.

Leave a Reply