Today at Starbucks I had an interesting conversation with a guy who says he “works in marketing”.
Guy: “Hey, you look smart. Do you know anything about MailChimp?”
Me: “Yeah a bit…”
Guy: “Do you know how to remove the unsubscribe button from the bottom of an email?”
Me: “Why would you want to?”
Guy: “Cause I don’t want my subscribers to unsubscribe”
Me: “Ok, but what if they don’t want to read your emails anymore?”
Guy: “Why wouldn’t they want to?”
Me: “I’m sure there are plenty of reasons why someone would change their minds, but if they can’t unsubscribe they’ll get frustrated and mark it as spam”
Guy: “How do I stop them from marking it as spam?”
Me: “Write great content that provides value to your readers AND give them an unsubscribe button”
Guy: “But I don’t want them to unsubscribe”
Me: “Then don’t use MailChimp cause it’s a requirement”
Guy: “My content is so good I don’t need an unsubscribe button, why does MailChimp suck?”
Me: performs epic face palm
Jesse Friedman has been building websites for 20 years, and exclusively with WordPress since 2006. Jesse has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps.
Jesse has spoken at tech conferences around the world including SXSW, HOW, Future events and many more; and has consulted for a wide array of companies from small agencies to multi-billion dollar international companies.