Today at Starbucks I had an interesting conversation with a guy who says he “works in marketing”.

Guy: “Hey, you look smart. Do you know anything about MailChimp?”

Me: “Yeah a bit…”

Guy: “Do you know how to remove the unsubscribe button from the bottom of an email?”

Me: “Why would you want to?”

Guy: “Cause I don’t want my subscribers to unsubscribe”

Me: “Ok, but what if they don’t want to read your emails anymore?”

Guy: “Why wouldn’t they want to?”

Me: “I’m sure there are plenty of reasons why someone would change their minds, but if they can’t unsubscribe they’ll get frustrated and mark it as spam”

Guy: “How do I stop them from marking it as spam?”

Me: “Write great content that provides value to your readers AND give them an unsubscribe button”

Guy: “But I don’t want them to unsubscribe”

Me: “Then don’t use MailChimp cause it’s a requirement”

Guy: “My content is so good I don’t need an unsubscribe button, why does MailChimp suck?”

Me: performs epic face palm

Jesse Friedman has been building websites for 18 years, and exclusively with WordPress since 2006. Since then Jesse has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps. Jesse has spoken at tech conferences around the world including SXSW, HOW, Future events and many more. Jesse has consulted for a wide array of companies from small agencies to multi-billion dollar international companies. Today Jesse is a proud team member of Jetpack at Automattic, where he spends his time growth hacking and building strategic partnerships.

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