Today I logged into my Google Voice account and saw this banner at the top.

Screen Shot 2015 06 15 at 4 40 41 PM

It was really in the way of the UI even though the colors were muted and the message was subtle. Of course my first action is to simply dismiss the notice but in this case it was impossible.

I clicked through to the survey and based on the questions I got the immediate feeling that its purpose was to collect information to help in a decision on the future of Google Voice. Questions about how much I use GV, when I signed up, and what features I find valuable, lead me to believe Google is at a fork in the road and needs some insight.

Obviously that would mean the results of this survey would be really important, and possibly the reason I couldn’t dismiss the survey.

Jesse Friedman has been building websites for 18 years, and exclusively with WordPress since 2006. Since then Jesse has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps. Jesse has spoken at tech conferences around the world including SXSW, HOW, Future events and many more. Jesse has consulted for a wide array of companies from small agencies to multi-billion dollar international companies. Today Jesse is a proud team member of Jetpack at Automattic, where he spends his time growth hacking and building strategic partnerships.

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