For me personally, marketing emails have to be super relevant or I’m off to click the sacred “unsubscribe” button. Movie Tickets (a service I rarely use) sent me an email today and the data they are sending me is really bizarre.

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To be honest the layout of the email was intriguing and I was interested to learn a bit about my movie habits. However, after 1 look I was immediately discouraged.

“Days since your first purchase” is wordy and frankly a bit strange. I’d rather be congratulated for being a long time customer. Also 3,338 days is kinda like a mom saying “little Johnny is 47 months old”. No, he’s not, he’s turning 4 next month.

Also I’ve clearly been around for a really long time, but rarely use your service. 10 tickets in over 9 years isn’t exactly impressive, maybe something to entice me to come back would be more appropriate.

The major takeaway here is that I didn’t even know that I was subscribed to MovieTickets.com updates before I received this email. I haven’t heard from them before so this was their 1 shot and now I’m off to unsubscribe:

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Where you arrive after clicking “update email preferences” there is no “unsubscribe” button.

Oh wait, I can’t unsubscribe because you didn’t provide an easy way to do that. I now have to login to an account I haven’t used in years to get off your list. Really? At this point the spam button is looking so good right now.

Jesse Friedman has been building websites for 18 years, and exclusively with WordPress since 2006. Since then Jesse has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps. Jesse has spoken at tech conferences around the world including SXSW, HOW, Future events and many more. Jesse has consulted for a wide array of companies from small agencies to multi-billion dollar international companies. Today Jesse is a proud team member of Jetpack at Automattic, where he spends his time growth hacking and building strategic partnerships.

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