For me personally, marketing emails have to be super relevant or I’m off to click the sacred “unsubscribe” button. Movie Tickets (a service I rarely use) sent me an email today and the data they are sending me is really bizarre.
To be honest the layout of the email was intriguing and I was interested to learn a bit about my movie habits. However, after 1 look I was immediately discouraged.
“Days since your first purchase” is wordy and frankly a bit strange. I’d rather be congratulated for being a long time customer. Also 3,338 days is kinda like a mom saying “little Johnny is 47 months old”. No, he’s not, he’s turning 4 next month.
Also I’ve clearly been around for a really long time, but rarely use your service. 10 tickets in over 9 years isn’t exactly impressive, maybe something to entice me to come back would be more appropriate.
The major takeaway here is that I didn’t even know that I was subscribed to MovieTickets.com updates before I received this email. I haven’t heard from them before so this was their 1 shot and now I’m off to unsubscribe:
Oh wait, I can’t unsubscribe because you didn’t provide an easy way to do that. I now have to login to an account I haven’t used in years to get off your list. Really? At this point the spam button is looking so good right now.