I was signing up for a rewards card today and a required question was gender. I’m not sure why a local fastish food restaurant needs to know my gender to grant me a loyalty card, it’s borderline creepy.

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I figured there must be an option to “opt out” but there wasn’t.

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So I might have hacked it in the inspector and given them an answer they might know what to do with.

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Extra points if you know why I chose earthworm.

Jesse Friedman has been building websites for 20 years, and exclusively with WordPress since 2006. Jesse has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps.

Jesse has spoken at tech conferences around the world including SXSW, HOW, Future events and many more; and has consulted for a wide array of companies from small agencies to multi-billion dollar international companies.

Today Jesse is a proud team member of Jetpack at Automattic, where he spends his time working on partnership and marketing strategies.

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