Usually emails like this never grab my attention. This one did.

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The lack of marketing collateral, imagery, and unnecessary graphics made this letter look sincere rather than canned. That being said I still didn’t take the survey because they lost me with the “less than 30 seconds” bit and I generally don’t take surveys unless I have my experience deemed it necessary.

I’ve sent out my fair share of survey’s but if every experience ended with a survey we’d never have time to do anything else but take them. Survey’s should be reserved for a higher purpose and not simply to give your readers another reason to unsubscribe.

Here’s an example of a Just In Time survey that was super quick and very easy for me to take.

Jesse Friedman has been building websites for 20 years, and exclusively with WordPress since 2006. Jesse has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps.

Jesse has spoken at tech conferences around the world including SXSW, HOW, Future events and many more; and has consulted for a wide array of companies from small agencies to multi-billion dollar international companies.

Today Jesse is a proud team member of Jetpack at Automattic, where he spends his time working on partnership and marketing strategies.

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