This year at Astonish, the web team has a reading list.  Each member of my team is tasked with getting 1,000 points, which are rewarded for completing a book on the following list. I compiled this list from my own Amazon wish list, and books I’ve read recently.

If you’re a web designer or developer, and you want to get a better grip on marketing, these are the books for you.  If you are a team leader or manager and want to better understand leading a team involved in digital marketing, these are the books for you.

This list is a beautiful compilation of leadership, strategy, development, marketing and technology books. Have Fun!

Book Title and Link

Category

Pts

Learning PHP, MySQL, JavaScript, and CSS: A Step-by-Step Guide to Creating Dynamic Websites

Development

300

Thinkertoys: A Handbook of Creative-Thinking Techniques

Creative Thinking

250

How to Win Friends and Influence People in the Digital Age

Leadership

500

Cracking Creativity: The Secrets of Creative Genius

Creative Thinking

250

You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Testing and Development

200

Mindfire: Big Ideas for Curious Minds

Creative Thinking

200

Wholesale 101: A Guide to Product Sourcing for Entrepreneurs and Small Business Owners

Entrepreneurship

250

The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating

Creative Thinking

200

Built-In Social: Essential Social Marketing Practices for Every Small Business

Social Marketing

200

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less

Content Marketing

150

The Email Revolution: Unleashing the Power to Connect

Email Marketing

200

Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business

Digital Marketing

200

Ultimate Guide to YouTube for Business (Ultimate Series)

Youtube / Marketing

150

Klout Matters: How to Engage Customers, Boost Your Digital Influence–and Raise Your Klout Score for Success

Social Marketing

150

Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

SEO

150

Mobile Influence: The New Power of the Consumer

Mobile

250

Inbound Marketing and SEO: Insights from the Moz Blog

SEO

200

The Year Without Pants: WordPress.com and the Future of Work

Entrepreneurship

500

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

Testing and Development

150

Strategic Digital Marketing: How to Apply an Integrated Marketing and ROI Framework for Your Business

Digital Marketing

200

What’s the Future of Business: Changing the Way Businesses Create Experiences

Business

200

Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Creative Thinking

200

Get Agile!: Scrum for UX, Design & Development

Agile Development

200

Delivering Happiness: A Path to Profits, Passion, and Purpose; A Round Table Comic

Leadership

250

Linchpin: Are You Indispensable?

Leadership

500

Yes to the Mess: Surprising Leadership Lessons from Jazz

Leadership

200

Tribes: We Need You to Lead Us

Leadership

300

Design Is a Job

Design

100

Reinventing You: Define Your Brand, Imagine Your Future

Self Help

200

The Book of Business Awesome / The Book of Business UnAwesome

Marketing / Leadership

250

Designing For Emotion

Design

100

Evil by Design: Interaction Design To Lead Us Into Temptation

Interaction Design

250

Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses

Business Strategy

200

How to Be Interesting: (In 10 Simple Steps)

Self Help

150

The Art of Doing: How Superachievers Do What They Do and How They Do It So Well

Self Help

150

The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

Digital Marketing

200

The Zombie Combat Manual: A Guide to Fighting the Living Dead

Misc

100

Responsive Design Workflow

Front End Development

250

JavaScript Patterns

Development

300

Content Strategy for the Web, 2nd Edition

Content

200

Marketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy

Digital Marketing

400

Jesse Friedman has been building websites for 18 years, and exclusively with WordPress since 2006. Since then Jesse has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps. Jesse has spoken at tech conferences around the world including SXSW, HOW, Future events and many more. Jesse has consulted for a wide array of companies from small agencies to multi-billion dollar international companies. Today Jesse is a proud team member of Jetpack at Automattic, where he spends his time growth hacking and building strategic partnerships.

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