Programmatic video ads

I did some searching for portable air conditioners and found myself on HomeDepot.com. Later I was viewing something on YouTube and this ad came up.

Screen Shot 2015-05-25 at 4.28.35 PM

I personally don’t prefer ads that follow me, but I understand their value and was actually impressed with this video ad. You can tell that Home Depot is programmatically inserting imagery and voice over based on what you are currently shopping for, but that’s the most impressive part.

Kudos to the marketing and development team working on this.

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