Moar data, less options

20150426_122853I’ve been seeing these super simple surveys popping up in hotels, restaurants and especially in airports. I love that they follow the philosophy of decisions, not options.

I don’t need to read the question at the top, nor do I have to think. The colors and faces make it super easy for me to make a fast and gut decision as I walk out of an establishment.

While you won’t get the more indepth data from a more detailed survey, like the one that is commonly done at Not Your Average Joes. You will get far more emotional driven data, which is great.

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